Willits Frontier Days
Sweetheart Contest
One secret to reaching our 82nd continuous year of
successful rodeo and 4th of July festivities is the enormous efforts
made by the Sweetheart Contestants and their pre-sale of tickets
to all the Frontier Days events.
The annual Sweetheart Contest is conducted each
year by the local Soroptimists club. Dedicated young women vie
for the honor of being named Willits Frontier Days Sweetheart.
Contestants are judged on their horsemanship, appearance and personality,
as well as their advance ticket sales to various Frontier Days
activities. While some incentive might come from the 15% contestants
earn from ticket sales, their strongest motivation is their love
of horses and rodeo along with their desire to see rodeo succeed
as a way of life.
Meet our 2008 Sweetheart Contestants 
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2007 Sweetheart Courtney Figg-Hoblyn |
