POISE & PERSONALITY
HORSEMANSHIP
TICKET SALES
AMBASSADOR
SPARKLES & SMILES
over the years:
1926 None
1927 Marie Schloegel Novaglie
1928 Martha Warner Kelton
1929 Lola Butts
1930 None
1931 None
1932 Enola McKenzie Reed
1933 Betty Akins
1934 Amy Gardner
1935 Jemma Pedroncelli Serventi
1936 Elizabeth Wendt Ferguson
1937 Alice Gibellini Wade
1938 Dorce Brown
1939 Ernistime Casteel DeBoer
1940 Evelyn Robley Bergson
1941 Pauline Standley Perez
1942 Melba Dempsey Lewis
1943 Ann Cox McGinnis
1944 Anna Ford Hardwick
1945 Lillian Kroh Nolan
1946 Georgia Stovall Welch
1947 Anne Crabtree Henderson
1948 Lillian Kroh Nolan
1949 Betty Mast Campbell
1950 Wanda Lane Johnston
1951 Gretchen Mullen Weber
1952 Yvonne Dusseau Leever
1953 Claire Shawnago Huffman
1954 Joan Neary Von Weien
1955 Shirley Merritt Nikolashin
1956 Betty Ann Stansberry Erbes
1957 Patricia Moreno Door
1958 Letha Schumaker Wiley
1959 Marian Whitely Ross
1960 Carol Collier McClendon
1961 Mardi Wilson Hinton
1962 Linda Allen Banks
1963 Susan Fonsen Neilson
1964 Sue Hardaway
1965 Sharon Baker Arno
1966 Leslie Cogburn Scaglione
1967 Joan Schloegel
1968 Clydeen Smith Dick
1969 Mousey Clatty
1970 Kam Maize LaLaguna
1971 Margaret Smith
1972 Paulette Wilcott Somdahl
1973 Jann Clatty Rickey
1974 Kathy Persico Graves
1975 Lorraine Soulliere Crabtree
1976 Tami Tharp Romberg Mayfield
1977 Kelly Bielenberg Eoff
1978 Julie Canepa Belvin
1979 Liz Persico Day
1980 Cindy Kostanecki Kelly
1981 Stacey Blalack McKinley
1982 Caroline Kostanecki Durupt
1983 Saundra DuCross Norman
1984 Chrissy Kostanecki
1985 Tracey Ford Moody
1986 Kristine McBride Tyrrell
1987 Kim Colwell Lebo
1988 Nicol Persico Kunka
1989 Dina Pinon Parker
1990 Melanie Ulvila
1991 Lanae Shuster Lamkin
1992 Amanda Hiatt Hower
1993 Amy Ford
1994 Marta Trevey
1995 Tori Nunnemaker Minton
1996 Georgeanne Dawson Crosky
1997 Patricia Garrity Murray
1998 Ileah Leone
1999 Mary Garrity Fonsen
2000 Olivia Grupp
2001 Katherine Whitby
2002 Sandi Short Sandroni
2003 Mattie Pinon Owen
2004 Tina Holguin Shull
2005 Ashtan Bloomquist
2006 Darcy Ford
2007 Courtney Figg-Hoblyn
2008 Kinzie Barlow
2009 Lindsey Bowlds
2010 Stephanie Standley Hightower
2011 Riata King
2012 Rachel Belvin Ramirez
2013 Lilja Lamkin
2014 Haley Schuck
2015 Caitlyn Forrester
2016 Halee Reed
2017 Hailey Riley
2018 Lilah Garman
2019 Jaden Doak
2020 Jaden Doak - No contest held
2021 Claire Case Brackett
The 2022 Willits Frontier Days Sweetheart contestant is Willits’ Danielle Barry, 18, who has been looking forward to this experience since she was just a li’l cowgirl.
“I decided to run for Sweetheart this year, because I have always looked up to the Sweethearts that got me started in riding … and since I have basically grown up at the rodeo grounds!” laughed Barry.
She’s not wrong; Barry certainly can call the Willits Frontier Days rodeo grounds her second home, as she’s spent many years there riding, helping, and volunteering alongside parents Fred and Marcy Barry who have both served as volunteers, vice-president, president, and board members for the non-profit group for over a decade.
“I will be riding my own horses for this year’s competition, Rebel and Whiskey,” explained Barry. “Rebel has been my partner for 10 years, and I can’t imagine doing this without him (I always said I will only run for Sweetheart if Rebel was still able to be my partner and if he wanted to), and well, this is the year and we are ready!”
Danielle has been riding in gymkhanas, horse shows, and trail rides as well as in high school rodeos. Whiskey joined the team this year, and Barry noted that she couldn’t be any happier with his performance. “He is teaching me new things every day!”
Barry attributes her initial interest in horses and the rodeo life to years of encouragement from past Sweethearts, many of whom continue to support her to this day.
“The past Sweethearts are the ones who really got me interested in horses,” said Barry. “They were the ones who put me on their horses for the first time at the arena. Thank you to Mary Fonsen for giving me lessons; to Marta Bartow for entering me in my first horse show; to Nicol Persico Kunka for lessons in riding, taking care of my horse and everything in between; to Amanda Hiatt for pushing me to be the best I can and to not give up when I wanted to; to Riata and Twila King for encouraging me to always do better than my last competition and to go ahead and do high school rodeo; and to Courtney Figg-Hoblyn, who not only shared her Sweetheart parade ride with me, but her horse, Clue, year after year, too.
“I also can’t forget to thank the entire Persico family, and especially Mike Persico, who told me ‘if you’re going to ride horses, you show them who is the boss, and if you fall off, you get back on.’ I think I might have been only 4 or 5-years old when he told me that, but I have never forgotten,” said Barry.
Barry is graduating from Willits High School this June and will be heading to Feather River Junior College in Quincy in the fall, where she will compete on the college rodeo team while completing her college prerequisites before moving onto a four-year college to follow her dream of becoming a large animal vet.
“I am very excited to be able to run this year,” said Barry. “I’m looking forward to meeting new people and representing Willits Frontier Days during this year’s contest. I want to also thank everyone that is helping me along the way, and give a big thank you to the Willits community as well as my Willits Frontier Days family for always supporting me. I want to wish everyone a happy and safe Fourth of July!”
Barry will be selling tickets to all the upcoming events and is available by calling or texting 707-272-1340.
Every year, Willits Frontier Days holds a contest to find the perfect representative for the upcoming Fourth of July celebration; someone who will be an ambassador for the organization, demonstrate poise and personality, be an accomplished equestrian, and exemplify the ideals of western life.
Since 1927, contestants aged 16 to 20 sell tickets to the annual events and compete in riding and poise competitions to decide the year’s winner. The contest starts May 1 with the girls out, dressed in their western finest, selling tickets to the barbecue, rodeos and more. Closer to the end of the competition, the girls prepare a speech based on the year’s theme that they recite in front of family, friends and a panel of judges. They also model western wear and answer questions from the panel. The riding portion of the judging takes place during the annual Horse Show event and includes the girls riding a predetermined pattern on horseback, as well as answering questions from the show judge focusing on equestrian and rodeo knowledge.
The contest runs until the evening before the Sweetheart Dinner, usually held the last Saturday in June. Ticket sales are tallied by a CPA and added to the scores from the poise and riding competitions, and a winner is chosen.
The winner is then crowned at the invite-only dinner in front of family, friends and supporters. It is there that she receives a silver belt buckle, silver spurs, silver tiara, engraved saddle, American flag chaps, flowers, and congratulations galore. Girls also earn 15 percent of their ticket sales, which makes competing for the title a great summer job, too.
The winner then gets to enjoy participating in the year’s following events including riding in the Grand Entry for the California Cowboys Professional Rodeo Association and Junior Rodeos, riding in the parade, helping move cattle in the arena, and posing with winners of other contests, as well as making many other appearances during the festivities. The winner is also encouraged to attend other state and local events to represent Willits Frontier Days, including high school rodeos, CCPRA and other circuit rodeos, local fairs, school functions and more.
The winner also joins the roster of past Sweethearts, at right, and is invited to all future dinners where the past Sweethearts are honored with roses and a group photo.
Run for Sweetheart
Claire Case Brackett
![]() 2019/2020 weinner Jaden Doak, left, poses with 2021 winner Claire Case Brackett.
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![]() Claire Case Brackett was the only contant for 2021. She is pictured here with Willits Frontier Days president Fred Barry.
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Jaden Doak

Since no events were held in 2020, the 2019 winner, Jaden Doak stayed on as our 2020 representative again.
![]() 2020 contestant Samantha Arms.
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![]() 2020 contestant Madison Forrester.
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Jaden Doak
![]() 2018 winner Lilah Garman, left, poses with 2019 winner Jaden Doak.
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![]() Jaden Doak was the only contant for 2019. She is pictured here with Willits Frontier Days president Fred Barry.
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Lilah Garman
![]() 2018 winner Lilah Garman, left, poses with 2017 winner Hailey Riley.
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![]() Lilah Garman was the only contant for 2018. She is pictured here with Willits Frontier Days president Fred Barry.
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Hailey Riley
![]() The freshly crowned 2107 Willits Frontier Days Sweetheart, Hailey Riley, left, stands with 2016 Sweetheart Halee Reed, Frontier Days President Fred Barry, and 2017 Sweetheart runner-up Keely Ahders.
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![]() 2017 winner Hailey Riley, left, poses with 2017 Willits Frontier Days President, Fred Barry, and 2017 runner-up Keely Ahders, right.
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Halee Reed
![]() 2016 winner Halee Reed stands with 2015 winner Caitlyn Forrester, right.
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![]() Runners-up Cheyenne Walters, left, Sierra Skinner and Calayan Knight pose with 2016 Sweetheart winner Halee Reed, right.
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Caitlyn Forrester
![]() 2015 winner, Caitlyn Forrester, left, smiles with 2014 winner Haley Schuck.
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![]() 2015 runners-up Thais Reed and Dalli Fonsen smile with 2015 winner, Caitlyn Forrester, right.
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Haley Schuck
![]() 2014 winner Haley Schuck, left, smiles with 2013 winner Lilja Lamkin.
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![]() 2014 winner Haley Schuck, left, with runners-up Emily Leishman and Calayan Knight, right.
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Lilja Lamkin
![]() 2012 winner Rachel Belvin, left, smiles with 2013 winner Lilja Lamkin.
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![]() Runner-up Casey Persico and 2013 winner Lilja Lamkin, right.
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Rachel Belvin
![]() 2012 winner Rachel Belvin, left, smiles with 2011 winner Riata King.
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![]() 2012 runner-up Ashley Persico, left, smiles with 2012 winner Rachel Belvin.
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